31 tips to improve your content marketing strategy and position your blog

You have to make a good content marketing strategy for getting a good search engine position, and it is always a fundamental step before selling online or marketing online.

So, if you still do not know, I’ll tell you that a good content marketing strategy will help you a lot to be more visible, to generate more credibility and brand image of your company and to reach your potential client directly.

So easy and so complicated. Of course, before achieving the success you will have to get to position your blog and your website, and thus demonstrate to your followers or users, that your content is of quality and provide a differential value.

If you get this, I guarantee that you will start having very faithful sales and followers that will recommend you anytime, anywhere.

Every day more in the online environment, a good content marketing strategy will allow you to reach your Buyer Persona in a closer, more effective and convincing way, influencing your purchase decision and “bringing it closer” to an upcoming purchase.

And let’s not forget that creating a blog is a very good option if we are thinking of establishing a solid communication base on which to keep all our online marketing and generate business in an acceptable way on the Internet.

66% of the companies that publish an article a week, get to position their blog and generate more sales over the internet

Related articles: 

Why is it important to create a blog on my website?

The blog is a fundamental element for many reasons, but mainly because it manages to “please” Google and reach users directly.

Content Google, because if we follow its recommendations to position a blog, we will improve our positioning in search engines and so the visibility part will be overcome.

Reach directly to users, through valuable content that convinces your potential customers that you know what you are doing, that you are good and that you can also help them with your products or services.

There are many advantages to creating a blog and working on a content strategy, but here are the 3 main ones:

  • It will help you increase traffic to your website.
  • It will help you improve the search engine positioning of your entire website.
  • It will help you improve the brand image of your company, as well as the credibility and authority of your products or services.

Why use content marketing to position my website?

If we take into account that web positioning or search engine positioning is global, we can quickly understand that if you can position your blog and your content in the top positions of the search engines, all the positioning of the web will also rise.

This is why many Online Marketing Agencies work on content marketing as the basis of our clients’ digital marketing strategy.

If we can position a blog of our client, all the positioning of your website will go up and with it its visibility in Google and its possibilities to sell on the internet successfully.

And in addition, in parallel, it will also increase its relevance and influence in social networks (if these are associated with the strategy), the number of subscribers to email marketing and in summary all the metrics of their digital strategy.

And this, translated into numbers, means MORE SALES.

Already convinced of why create a blog and work an effective content marketing strategy?

Well, if you want to know how to do all this I’m telling you, get ready because I’m going to list 30 tricks to position a blog using a content strategy.

How to position my blog and improve my content marketing strategy?

1- Use a good platform for your blog and content: WordPress

There are many platforms today that allows a blog to support perfectly. Now, my explicit recommendation is that you work on a WordPress, yes or yes, both for simplicity, and for integration with any type of system or online store.

WordPress is the most widely used platform worldwide, so there are thousands of very functional plugins and Apps that you can work with and integrate into WordPress with maximum ease.

If you want success in your content strategy, this platform will help you greatly, you can take it for granted.


2- Use a nice and attractive template

Design and visual perception are critical to attracting visitors and interested users. This is why it is important that you choose a template that is simple but effective, visually pleasing and that allows you maximum flexibility:

  • Text to a good size, suitable formats
  • That allows integrating the navigation menu of the web in the same blog
  • To properly manage the images and videos
  • That allows you to create Widgets, include plugins and images on the side without problems
  • That is optimized to SEO, otherwise, you will not be able to position your blog easily
  • Make it fast, agile and simple

3- The WordPress plugins will help you position your blog

There are thousands of plugins but we each have our favorites. So today I’m going to leave you my 5 essential WordPress plugins for your content marketing strategy.

  • All in one SEO Pack. Fundamental to position a blog and adapt all content to Google’s SEO recommendations.
  • Spectacular WordPress plugin to share and link your content with social networks, but also to get subscribers to your blog, something fundamental in any content strategy.
  • Tweet Old Post. Ideal for re automatically broadcast on old post-Twitter.
  • XML Sitemap. Fundamental to position a blog, periodically send a SiteMap to Google with the updates of your website to index them.
  • WordPress Related Post. It adds below each article, related posts so that your users can increase their interest and time on your site.

4- Attentive to the loading speed of your web

The speed of loading a website is an increasingly important aspect for Google, so you’ll have to get your pages to load in less than 3 seconds.

If not, you may end up with a Google penalty, even if I have ever seen one. Thus, not only takes care of the size of the images but also the hosting where you have hosted the web. If your website or blog is slow, goodbye to position your blog.


5- Use a Responsive template or you will be penalized

Same as the previous point, Responsive web design is something obvious for everyone, although I still find myself with websites that are not.

Keep in mind that more than half of searches are made from mobile devices so if your goal is to create a content marketing strategy, improve your search engine positioning and position your blog, or your web/blog is not Responsive, say goodbye to Google.

The “marketers” and companies that do content marketing have 13 times more chances of generating a positive ROI on the internet


6- Identify your target audience or Buyer Person

In any online marketing strategy, the first thing is always to define who your target audience is, your Buyer Persona.

In a content strategy, you will have to do the same, to know who you are going to define later the most appropriate topics, the tone of your content and the subsequent actions to be achieved.


7- What is the objective of doing content marketing?

Why do you want to have a blog? … Only to position your website, or is it really because you want to add value and improve communication?

Do not kid yourself, creating content will cost your company, either in your time or your employees’ time, or economic if you subcontract it.

Therefore, you have to be clear about the online marketing strategy to follow and control the results that your posts give you periodically. If not, you will not be able to position your blog or your website.


8- Determine topics of interest for your content

Do you know what your Buyer Person is interested in? … Your content must always adapt to the needs of your users, sell what you sell.

So, in the beginning, you’ll have to trust a bit of your intuition and a lot of objective data segmentation. But in the medium term, you will have to measure (Google Analytics through), which post is the most accepted. Only in this way can you grow your content marketing strategy.


9- What resources do you have for your content marketing strategy?

Whether human or financial resources, you must have it clear, and reserve a budget item for that purpose.

If you are personal of your company, you will have to teach them the bases of positioning in search engines so that they can write quality articles adapted to SEO.

If it’s an external or freelance company, make sure you really know how to write for Google. If not, you will never be able to improve your search engine positioning.


10- Establish a suitable tone and style of writing for your content

It will not be the same tone if you are a Law Firm, an Online Marketing Agency, that an English academy (for example).

Nor will the online marketing channel be the same for which you subsequently disseminate your content. In your content strategy, you have to be clear about how your user is going to arrive, and this is a fundamental issue that will define the online marketing actions that you work on.


11- Define the type of content to work on the blog

By default, when working on a content marketing strategy, we always think of a text format. But it is not always the best, or the most recommended.

There are many types of content, which is very important to combine with the text because although it is true that this is what will allow you to position your blog and improve your search engine positioning, there are many others that will help you increase your engagement with the user.

  • Images
  • Videos and video marketing
  • Infographics
  • Slide share presentations
  • Whitepaper etc..

12- Identify the best keywords for your content

Keywords are the basis of search engine positioning. Its proper use will allow you to position your blog and appear in Google in the first search positions.

Always work with variables or Long Tail keywords, because they are much easier to position than a generic one and will give you a better result.

Where do you have to put the keywords in your content?

  • In the title of the page (Title)
  • In the content title (H1)
  • In the header tags or titles of your post (H1 … H6)
  • Spread throughout the post, respecting the density of keywords
  • In the Anchor Text of your internal links
  • In the images and videos
  • In the description of the page, or Snippet of Google search

13- Use professional tools if you want to position your blog

In the positioning in search engines, there are no half measures. A keyword is or is not, so it is necessary to work with professional tools. By default, free tools will not offer you professional results.

The three main ones that I use to find the best keywords are:

  • Google Keyword Planner or Keyword Planner. Free and until recently very good. However, now Google is layering it and it only offers search ranges, although to begin with it can come in handy.
  • SEMRush. Professional SEO tool for experience, payment but I assure you that you will make it profitable immediately. If you want to position a blog and improve your content marketing strategy, with an SEO tool of this type you will get it
  • Answer The Public. A very recent and free SEO tool, but one that offers great value. Once you enter the keyword you want to work on, the tool shows you the most frequent searches that users make about that word.

14- Analyze the keywords of your competition

Analyzing your competition is something that you will also have to do frequently in your content marketing strategy, for two specific reasons:

When you do not know what to write about, analyzing your competition will allow you to see what they are writing about and thus find new topics for your posts.

When you are looking for new keywords to position your blog. In this case, the SEO tool, SEMRush that I mentioned before, allows you to analyze your competition and see what keywords are working.

In addition, it will let you know if a keyword with which you thought to work, is good or not position your blog, both for the volume of search and competition you have and the difficulty of the keyword.


15- Analyze the difficulty of your keywords

Before we said that to position a blog, you need to know what are the best words to include in your content, so you will have to look for those that have high demand and little competition (ideal but difficult to achieve).

However, it is possible that you can find keywords that offer apparently good results and then present important problems to position your content on the first page of Google.


16- Write about current and interesting topics for your Buyer Person

Make sure to combine these two points in your content strategy, to get a good search engine positioning quickly:

To position, a blog, writing about current and recent topics is always a very good idea, because Google rewards the news in the contents.

Always oriented to your audience. Even when you write about current issues, in your posts always keep in mind that you have to interest your Buyer Persona since it is he who will finally buy or hire you.


17- Create titles with the hook for your content

One of the most important points in any content marketing strategy is undoubtedly the title. Just think that if it has a hook, users will read it, otherwise, they will let it go.

Work on the following concepts in the titles of your content if you want to position your blog:

  • Always include the main keyword at least in your titles
  • Create titles with the hook, suggestive, that solve a need of your users
  • Create a sense of urgency in the titles
  • Center the subject on which you will speak later, ambiguity is useless

18- The first paragraph, the most important to position a blog

As I said before, the first paragraph is fundamental. While many use it only as an introduction, the truth is that it is the paragraph that has the most strength.

Think that almost always reading these first paragraph users decide whether the rest will interest us or not. If you can not keep reading, say goodbye to generate traffic and consequently position your blog.

Always include the main keyword in this first paragraph and include an internal link with a relevant Anchor Text.


19- Use friendly and short URLs, which include keywords

In URLs is where the weight of positioning always falls, so it is important that they are friendly. The shorter the better, both for the user and for Google.

On many platforms, you can choose the URL, make sure it includes as many keywords as possible, because it is the first thing that Google looks at when scanning a website.


20- Do a good internal structuring of your contents

Your content marketing strategy must be preceded by your quality brand. And this is achieved by designing a simple, direct and efficient structure.

Always work an index that allows you to simplify the reading of your users so they can go to specific points. Use the header tags to highlight these titles and give them their own format to differentiate and highlight the hierarchy of your posts.

In this case, I recommend the WordPress Plugin “Table of Contents Plus”, which will allow you to automatically design an index like the one you can see in the initial part of this post.

Remember, if you make it easy for your readers, you will be generating confidence, improving your content strategy globally and also, getting your blog position day by day.


21- Do not forget the multimedia content

Multimedia content plays a very important role in any content strategy because it generates a much greater engagement with the user.

Include videos that were previously hosted on YouTube or infographics to clarify and structure your content, will allow you to position your blog and improve search engine positioning quickly.


22-Optimize the SEO of images and videos

It may seem unimportant, but since Google is looking for constant quality, to position a blog you will also have to position images and videos:

Put a title and a suitable ALT always in your images, because you can also find them from them in Google

Work on tags, titles, and descriptions when uploading a video to YouTube, it is very important to work on SEO for videos in your content strategy.


23- Work the semantic and variable niches, not just repeat keywords

Search engine positioning has changed a lot in recent years. While some time ago you had to “saturate” a keyword text, now Google understands the semantic niches.

That is, you do not need to work on the same keyword, but you can work on synonyms and variables naturally and Google will know what you are trying to position.

For example, in this post, the words “how to position a blog”, “position blog”, “how to position my blog”, “position a blog”, “position your blog”, “content marketing”, “marketing strategy” of contents “, etc … have a similar semantic base, so getting a good positioning will be much easier.


24- Eye on the density of keywords or you will not be able to position your blog

In this sense, even if you work with semantic keywords or long Tail variables, you have to bear in mind that Google establishes a limitation when repeating the same keyword with which to position your blog. It’s a rule called Keyword Density.

Never repeat the same keyword or expression more than 2% of the total number of words in your content.


25- Make a coherent speech from beginning to end

Pulp Fiction is an excellent movie, but start your post at the beginning, move to the end, back again and dizzy to the user is not something that will benefit you.

A content marketing strategy should shine for the quality of the post and for that you must make a coherent, well structured and spun speech from beginning to end, focused on providing/teaching something to the user and that includes keywords, such and as we mentioned.

Easy is not, I assure you. As I always tell my students, at the beginning, it will cost you a lot, but as soon as you take the trick, positioning a blog will be more than simple for you.


26- Incorporates internal and external links in your content

It’s a good idea, and also very much like Google, that you can add links throughout your content.

With internal links, you can increase the average time of stay of users on your website, which is an important metric for SEO that will help you position your blog.

By placing external links, you will complement your information with that of other authors, which can also be used as a very interesting link capture strategy.


27- Create good Snippets to improve SEO and your CTR

Your content strategy does not end once you have written the post. The most important thing is how the user will see them in a Google search.

The search snippet each “box” of information that Google offers on its results page when a user does a search (10 per page), and consists of three aspects:

  • In blue, it is the title you have put on your page (title tag).
  • URL, in green
  • Description, in black, describes what the user will find when he enters your post.

Snippet plays a fundamental role in search engine positioning and, therefore, in how people find you and in the ease of positioning your blog.


28- Keep a firm commitment to quality and not just the amount

It is much better to write few articles, or perhaps a higher extension and with a more detailed and quality content than to start writing short contents many times a week.

A content marketing strategy must be well planned and coordinated, both at the level of topics and in the number of articles and forecasts of results.

Remember, quality is much better than quantity.


29- Share them in social networks

It will not do you any good to create a fantastic post if people can not read it. The expression “Content Marketing Strategy” refers to the entire process of creating them, but also to dissemination and virality.

And it is here where social networks play a fundamental role because they allow generating a diffusion of your post so big that positioning your blog will be “easy”. Of course, be sure to work those social networks where your audience is and to send them your post with naturalness and subtlety.


30- Used in mail marketing

Since you are working on a content strategy that is allowing you to get traffic to your blog, it would be a good idea to use a plugin to get subscribers to send later all your posts.

Email marketing is one of the best strategies of online marketing nowadays if it is well done, so you will not only be able to position your blog, but you may even increase your sales volume and/or hires of your services.


31- Measure, analyze and re-measure

You can not make decisions about what you can not measure. So what determines which metrics are the most important for your content marketing strategy and choose those tools that will provide them.

You must work metrics related to SEO, with visits and their behavior on your website, with the diffusion on social networks, with the results of your email marketing…

As you can see, working on a content strategy is to work online strategy in a global way, but with coherence and naturalness. And surely you’ve been able to see that without a doubt, it can help you position a blog very quickly.

 

Leave a Comment