How to do link building or, simply, if you do link building to improve your natural positioning are doubts that usually fly over the head of most webmasters at some point.
I assume that “what is link building” or “What is SEO” are thoughts that by now no longer pass through the head of anyone; but if this were your case, please, remedy it as soon as possible!
If you’re waiting for me to get wet, you’re in luck. Should you be interested in the link building? Yes, definitely. How to do link building? Not in any way. In the next lines, I will tell you how to do link building so that you get the most benefit from your actions.
Why link building
Whether you have just launched the web or if you already have a certain trajectory behind you, the reason to learn how to do link building is the same: IMPROVE. Always, absolutely always, you can improve (after all, you’re not a croquette) and through this online marketing tactic, you can get it.
The link building serves, in the first instance, to improve the authority of a website; which causes a chain reaction of the most beneficial. As a result of the improvement of the authority, the page in question will improve its positioning in search engines.
As a result of this, by having a better positioning in Google, will attract more traffic to the web. Also, if this landing page is business oriented, you could get a significant increase in sales, something of the most beneficial, do not you think?
At first, it can be tedious to tear down the first piece, but as soon as you achieve it, the rest will fall under its own weight. However, you can always put yourself in the hands of an SEO specialist.
How to do link building in an effective way
Before launching to generate backlinks that give a boost to your SEO web positioning, it is very important that you have previously done web optimization. Working the SEO On Page is mandatory if you intend to improve the SEO of your website.
Any SEO strategy that you perform without having previously made this phase will see your results very weighted. Therefore, it is important that you first focus your efforts on implementing Site improvements, there will be time for the rest.
When deciding how to link to your web, it is essential that you have full knowledge of what your context is. For this, your best option is to perform an SEO Off Page audit, for which you have a multitude of SEO tools that will help you gain visibility.
Once the audit is done, if you have done it correctly, you will have full knowledge of:
- How many links do I need?
- How much is it going to cost me?
- What should I consider?
- How many links do I need for my link building strategy?
To decide how to do link building to your website, specifically in what concerns the number of links, it is necessary that you look at what the competition is doing. As you have already done an Off-Page audit you can cross your number of links with yours.
To give an example: if your website has 20 incoming domains and your competitors have an average of 50, you are 30 links below them. When you decide how to do the link building of your website, you should keep this in mind and try to measure up to it.
Related article: The 14 keys you should know about digital marketing for SMEs
What to keep in mind to decide how to do the link building?
There is no single and definitive answer on how to do link building. It depends to a large extent on the niche for which you are competing and what other companies are doing to position in it.
Although there are some currents of opinion that focus mainly on text anchors, the reality is that you should not lose sight of any of these factors:
- Relationship between Nofollow / Dofollow links: should be natural, around 30/70%.
- Distribution of target URLs of backlinks: links to the home, to categories, etc.
- Volume: As we have already mentioned, it is important that you control the volume of incoming domains with which the competition counts and try, at least, to measure up to it.
- Authority: there are several metrics to measure it. The best known may be PA and DA.
- Speed: the acquisition of backlinks should be done at a regular pace, we want to avoid punctual peaks that then fade over time.
- Anchor Text: if in a niche in which the competition has 90% of brand anchors you have 50% of keyword anchors, it is more likely that you will be penalized. Always look for naturalness.
How to do link building
To get your web positioning in that giant that is Google progressively improve there are several good practices that you should try to perpetuate over time and others that, on the contrary, you must eradicate and avoid at all costs. Do we see them?
If you have come this far, you are undoubtedly interested in SEO and SEM, in digital marketing in general and, of course, in improving the organic positioning of your website. Discover how to make link building with the most effective techniques!
A great option to get inbound links from other domains to your website. Basically, it consists of contacting the webmaster of the page in question and proposing to write a post. In return, he will allow the inclusion of one or two links in him.
It is a win to win collaboration in which all parties leave equally well. The owner of the website will have a quality post written by a specialist in a certain subject and you will have a link in your web perfectly contextualized, which will boost your SEO positioning.
Ask them to add a link
Many times, while browsing the Internet, you will find blogs and very interesting pages that talk about trends or topics closely related to your website.
In this case, you can request that they add one of your links to a certain article. Contact us in a professional manner, letting you know your unique content, a material that can enrich your text and improve the user experience.
Sometimes, you will also find pages that mention you but do not add your link or if they do it is like Nofollow. Take the opportunity to contact and try to incorporate Dofollow links in these portals.
Exchange of links
Sometimes, when proposing a guest post or asking them to add one of your links to a certain article, it is very likely that they will ask you for the same favor as “payment”. Again, a perfect win to win.
Comments on blogs and forums
Although this technique allows you to get links in a very fast and simple way, you must be careful not to fall into spam, ergo sees saying goodbye to automatic comments that really have little to contribute.
You must detect forums and blogs in your sector that allow the inclusion of links in the comments; that is, you must be selective when deciding where you are going to write your contribution with a link.
Comments on social networks
Undoubtedly, social networks have become perfect showcases for companies; thanks to its potential to gain visibility and relevance, to interact with the community and to attract and retain potential customers.
Also, does that sound like “if you’re not on social networks, you do not exist”? Adding these links with comments that contextualize them will not only help your link building strategy, but it will give you greater relevance in the face of society.
Related article: Link Building: 9 errors you should avoid
Fasten your belts, which come curves. This practice has both support and detractors, but the truth is that it is an SEO technique of the most useful for web positioning in Google (if used well, of course).
However, we must highlight one fact: this practice is not well seen in the eyes of Google. The massive purchase of links in portals dedicated to this purpose can make your alarms jump and carry a penalty that will weigh on your portal.
On the other hand, through these portals you can get very powerful links in a simple way; and you know how well these are for SEO positioning in Google, right?
As our beloved new generations say, “whoever has magic does not need tricks”. It is not that we have to pay special attention to adolescents in terms of SEO optimization, but in this case, this statement goes like a real glove.
Generating your own quality content is the best and most effective method of doing link building. Google has a special predilection for natural linking and this strategy is without a doubt.
To achieve this strategy you must plan your content and leave aside the improvisation. If you manage to hit the key, you will get plenty of links and, of course, Google will know how to reward you when positioning your website.
How NOT to do link building → Avoid the Google stick
Just as there are some more recommendable practices on how to do link building and that you should try to implement whenever you can, there are others that you should run away from if you do not want your portal to end up badly positioned. Take note!
Fix third-party links
This strategy is as ingenious as not recommended. It consists in locating broken links in important blogs, buying the corresponding domains and doing a redirection 301. Do not even think about it, ok?
Betting on the amount
It may be years ago that the more links a website had, the better, but nowadays this is no longer the case. You can have many links, but if these are of low quality they will end up hurting the positioning on the Internet of your website.
Discarded the quantitative way, opts for the qualitative one. Bet on the quality of your backlinks, run away from the farms of links and sites of dubious reputation, avoid websites outside your sector, etc.
Generate reciprocal links
This is a very common error when it comes to exchanging links. When done, let a prudential time pass between one and another. This way you will avoid that this unnatural activity is detected by the Google algorithm and you end up being penalized.
Related article: Learn the secrets on how to get more clicks on your website
Generate many links in a short time
If your website takes months without getting any link and, suddenly, you get ten, it will not be natural for the search engine algorithm and it will not benefit you. Try to get links progressively and continuously over time. Remember, a link to the month is preferable for ten months than ten links in a month.
Do not count on Nofollow links
Although there are voices that say they do not contribute to SEO, the reality is that they will bring traffic of the same theme to your website, which will sooner or later help you at the time of ranking.
But more important still is that the Nofollow links grant naturalness. A page that only points Dofollow links will not be natural for Google and we do not have to say at this point what this could entail, right?
Neglecting the format of links and anchors
Google rewards naturalness, or at least does not penalize it, and what is more natural than a well-contextualized link within the text? In comparison, a link in the body of the post will always get better results than a link at the bottom of the page.
In addition, we must also pay attention to the text anchors. Always betting on the same anchor profile and/or using anchor keywords other than the ones you want to position is something so unnatural that it can end up becoming a link-bomb that damages your website.
Yes, we must also mention the purchase of links within this ‘malignant septet’. I told you earlier that this practice had its dark side and that it was not well seen by Google, so it deserves its own section.
Obviously, the payment for the obtaining of links is not an easy practice to detect if it is done in a prudent way, but the massive purchase through certain portals of explicit sale usually has associated a sanction.
As you can see, knowing how to do link building has enough crumb and has some obstacles to overcome.
I trust that the reading of this post has been as entertaining to me as its writing. If so, then comment us below…