The Keyword Research or keyword study could be defined as the research and search of the optimal keywords for your website, ie those that respond to what users search on Google.
Surely you already know that in order to get customers online, you must be able to go to Google on the first page of results, in the Top 10.
So, although you will have to work a lot on web positioning, the first one you will have to carry out is to find the best keywords for your website through a good Keyword Research or keyword analysis.
Only in this way, you can get to appear on Google for those SEO search terms that people put on Google and are related to your products and your business.
And although leaving on the first page of Google does not assure you more clients (not even more web traffic), it is the necessary step if you really want to sell online.
Today in this post I want to show you what is a Keyword Research and what professional SEO tools you need to do it, if you really want to improve the SEO of your website and appear in Google in the Top 10.
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What is Keyword Research or keyword analysis?
As you know, Google saves all the searches we do the users to later allow us to know what they are through the use of tools for professional SEO positioning (many of them paid).
So before you start selling online, you need to do a keyword study step by step to know what you are looking for and how your potential customers are looking for it.
If all this research or Keyword Research is well done and then apply it to your website, in those sites that Google recommends, you will be greatly optimizing your SEO On Page, the first step to appear in Google in the Top 10.
Do not hesitate, an effective Keyword Research is very important to improve web positioning, since getting well-positioned keywords will make your website or online store take off, thus increasing traffic, your position in search engines and with it the possibility of getting new customers.
How to do a keyword study step by step for your website?
Any company that wants to improve the positioning of its website, it is essential to carry out an effective Keyword Research that includes an extensive keyword search.
For that, previously you need to know a series of keys or SEO factors that you must take into account in order to search for your best keywords.
So that is why you will need both a concrete work methodology to do your keyword analysis step by step and to know tools to search professional SEO keywords. So let’s see these two points.
1. Make a list of Keywords and include long-tail keywords
You should firstly analyze who your target audience is, how they behave and what they are looking for on Google. Doing this will allow you to determine what SEO search terms you will use in the search engine.
Remember that for this there are numerous tools for SEO positioning free with which you can see this data.
Analyze also the most important business niches related to your company since from them it will be easier to refine the search of keywords for your website.
If you also have a blog, think that for each article you write you will need to add more search terms to your Keywords list. In this way, that list will always be alive and you will have a deluxe Keyword Research.
Again here you must work with professional SEO tools since you can even “steal” keywords to your competition to write posts in which you include them.
Do not forget to look for Long Tail keywords, that is, keywords formed by several terms that make them much more specific and therefore have less competition. And the less competition they have, the easier they are to the position.
For example. Building a Long Tail keyword from Specific Keyword is as easy as:
Keywords -> keyword list, keyword analysis, long-tail words, etc.
Keyword Research -> keyword analysis, keyword study, etc.
keyword search -> search terms SEO, online keyword Research, etc.
SEO tools -> Tools for SEO positioning, applications for positioning, SEO tools for keywords, etc.
As you can see, to build a long-tail keyword you just have to add one or more terms on the right or left that complement that core.
2. Do a keyword search on topics related to your business
Once the niches are set to work, you must proceed to perform a definitive keyword search.
At this point, more than performing an exhaustive analysis of the Keywords, I recommend first of all that you put yourself in the user’s shoes and think about how this could get to find your website.
Obviously, when a user performs a Google search, insert various expressions in the Google to find what you are looking for, so do the same and search with the words that a user could use to find your website.
Repeat this process for all the topics that you have proposed, in this way the process of searching for keywords will be easier and you can make a complete list for your Keyword Research.
3. Search for synonyms of the main SEO search terms
To perform an optimal Keyword Research you must work from the beginning with synonyms. Google has been working for some time with semantic niches, so putting synonyms is like putting the same thing but with another expression:
online marketing, digital marketing, internet marketing
For this, again you will have to resort to working with tools for professional SEO positioning, which will allow you not only to see specific search terms but also that Keyword Research is doing or has done your competition.
4. Analyze your competition What Keywords are you using?
For this point, yes you will have to work with tools for specific SEO positioning and payment. Some of them I will tell you later.
In addition, thanks to the SEO tools that you will use to know the keywords of your competition and expand your good Keyword Research, you can also know some very interesting data of your SEO strategy such as:
Better positioned pages,% of traffic and SEO keywords that have positioned
Pages indexed by Google
Backlinks or inbound links that have
5. Use SEO tools for your Keyword Research
I have left this last point for the end since it is necessary for all the others, that is, to carry out Keyword Research successfully you will need to work with the best SEO tools.
There are very good tools in the market for keyword search SEO positioning, with which in addition to obtaining the own Keyword, you can also obtain other related ones.
Do you want to know which are some of the main ones?
Well, let’s see what SEO tools you may need to do a complete keyword study step by step.
9 tools for keyword search SEO positioning you should know
To make a good Keyword Research is essential to make use of the best SEO tools for keyword search.
We have already seen that the positioning is not based on intuition or the assumption, on the contrary, it needs objective and real data to work and be functional and productive.
Therefore, below I will show you a list of those that, from my point of view, I consider the best professional keyword search SEO tools.
SEMRush. Without a doubt my favorite and of course the one we use the most in our Online Marketing Agency.
SEMRush is a specific SEO tool for search of keywords, although another of its major advantages is that it is fantastic to analyze competition at the positioning level.
It is a fundamental tool for any SEO expert.
Two of its main advantages are:
Detailed keywords analysis. This tool for SEO positioning presents you with very extensive and related listings that of course, you can export to Excel to work them better.
Detailed competency analysis. Being a keyword tool, it allows you to analyze which keywords your competition has positioned.
Of course, SEMRush, in addition to performing specific SEO keywords analysis, also works with other factors such as backlinks analysis or specific projects, very useful when you work with customer accounts and have to do a continuous follow-up.
Ubersuggest. It is a free SEO tool to search for keywords that can be very interesting for its simple way of use.
Simply put the Keyword you want to analyze and then choose the type of search you want to make, choosing between web, images, purchases, YouTube and news. Once these aspects have been chosen, just click on “suggest”.
Afterward, this keyword SEO tool will show you a selection of keywords and within each word, you will find a drop-down menu where three options appear:
Search in Google: this option performs an organic search of keywords in Google and with it you will find the main web pages positioned with that keyword.
Google Trends: appears the position that the keyword occupies in Google in time, position in terms of popularity in Google.
Expand this Keyword: in this option, this keyword SEO tool shows you keywords and phrases related to the main expression.
In addition, you can select the keywords that interest you most, download them and use them when you see fit.
Being a free positioning tool for keyword analysis, the level of depth and data it offers is not excessive.
Wordtracker It is an SEO tool with which you can find the best keywords since it offers up to 1,000 related keywords for each search you make.
It also offers other SEO search terms related to your business or niche market.
You can analyze the level of competence of each keyword through the KEI (Keyword Effectiveness Index); This index makes a comparison between the number of searches of a keyword and the results of the search engine, in this way, you can find out which keywords work best.
This keyword search tool is paid, but it has free 7-day tests, regardless of the plan you choose.
Google Keyword Planner
Keyword planner This free SEO tool for keyword analysis is used to perform in detail your Keyword Research, finding the keywords that best suit your product or service.
This tool to do Keyword Reseach is from Google and is included within the tool for Google Ads, also from Google.
The operation is very simple, it is enough to put the word or keywords you want to search and segment locally, and can modify several filters quite good and usual.
You can also eliminate negative terms or keywords, that is, choose which words you do not want to appear in your keywords analysis, so the search will be much more precise.
Tell you that although this SEO tool has been a reference for many years, Google is restricting it a lot and it is feared that it will only enable it for those who make paid Google Ads campaigns.
Keywordtool.io. If you still do not know this tool for SEO positioning and study of keywords, I tell you that it will not leave you indifferent, since it offers you a large amount of data, although it has a small disadvantage since it does not have a free trial version.
it is an SEO tool with which you can make your Keyword Research more broadly, since it performs searches on other search engines such as Bing, YouTube, Amazon, and App Store, without neglecting of course to Google.
This also has several types of Keyword Research similar to other specific SEO tools, such as filtering results, the possibility of finding SEO search terms on a specific website and obtaining specific statistics on a word or list of keywords.
It allows to segment the searches and also has a very interesting option called «Questions», in which it shows you in the form of a question how the users search for this expression in Google.
If you want to be an SEO expert, I recommend that you use this keyword tool, because even if it is paid, be sure that it will help you to make a good Keyword Research.
Moz.com Sure as an SEO expert you have heard of this SEO tool to search for keywords, although if you still did not know of its existence, do not be alarmed, I will explain in a simple way the most interesting features that you can contribute to your Keyword Research.
It has several free features and other payment, although I advance that although they are free to provide data of great interest. Some points of interest for your Keywords Research are:
Open Site Explorer: this SEO tool will provide you with data related to the profile of any website, either yours or the competition.
Moz Content performs audits in which it analyzes the content and popularity level of a web page.
Mozbar: Mozbar is the most used SEO tool, which is based on the inclusion of a navigation bar in your browser. Although it simply shows you information about the DA and PA of a web, they are more than interesting data to know the authority of any domain.
Moz Local: this tool will help you in terms of geolocation for your company, locating you so that you are well-positioned in the local positioning results of Google.
Keyword Eye. It is an SEO tool for keyword analysis that uses Semrush as a search engine, a tool we have talked about previously.
The operation of this keyword tool is very simple, just enter in the search engine the word or phrase you want and then the tool shows you in the form of a word cloud, those with greater and lesser difficulty.
You can also choose to show you the words on an excel sheet, although I recommend that you choose the first option since at first glance it is much more visual and easier to understand.
Depending on the color and size of the word, it will have some characteristics or others, for example, if a word appears in a large size, it means that the volume of searches is high and vice versa.
On the other hand, depending on the color, it goes from red, which means that the keyword has a high volume of competition, up to the green, which means that the volume of competition is low.
Undoubtedly, such a visual keyword SEO tool will help you a lot in your Keyword Research, because if you want quick results that require little analysis, Keyword Eye is the keyword search you need.
Sistrix, It is a very complete SEO tool, perhaps one of the best since it gives you information about the visibility index of a web page, a list of keywords that generate more traffic and a comparison of your website with respect to the competition.
It has a free trial of 14 days that is automatically downloaded when the test time has elapsed, so I encourage you to make use of it and so you can know the benefits it will offer for your Keyword Research.
Soovle. It is a keyword SEO tool that is very easy to use since it is enough to insert the word you want to analyze in the search engine and click on «Soovle» so that it automatically shows you the main keywords that appear in several search engines and websites.
In this way, your Keyword Research will have a much more detailed keyword analysis.
These search engines and websites include Wikipedia, YouTube, Bing, Yahoo, Answers.com and, of course, Google.
Once the Keyword Research is done, you can click on any of the keywords that appear and when you click on them, it automatically opens the page or web pages for which the keyword is positioned.
It is such a simple tool, which can help you a lot in your search for keywords if you are starting to take the first steps in the SEO world.
What do you think of these 9 SEO tools to do a study of keywords on your website? Are you missing any other? …